Adobe AD0-E607 Exam : Adobe Journey Optimizer Business Practitioner Professional

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Adobe AD0-E607 Exam Syllabus Topics:

Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Set the entire schema to be read-only.
B) Remove the fields from the schema and store them in a separate system.
C) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
D) Encrypt the fields in the schema.

2. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) Two treatments (A, B) and a control group, which will automatically receive a third version.
B) Three treatments (A, B, C) with the audience split evenly between them.
C) One experiment for A vs. the original, and a second experiment for B vs. C.
D) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.

3. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Condition activity
B) A Data Source activity
C) An Action activity
D) An Update Profile activity

4. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Exclude
B) Enrich
C) Split
D) Audience

5. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Nothing. The offer will be added automatically without any changes.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Manually edit the "Welcome Offers" collection and add the new offer.
D) Re-publish the collection to force it to refresh its contents.

Solutions: