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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Condition activity
B) A Data Source activity
C) An Action activity
D) An Update Profile activity

2. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Exclude
B) Enrich
C) Split
D) Audience

3. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The name of the Journey the offer will be used in.
B) The name of the Campaign the offer is for.
C) The delivery channel (e.g., 'Email').
D) The Placement they want to test (e.g., 'email.hero.banner').
E) The Test Profile to use for evaluation.

4. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Expression fragments and Content fragments
B) Header fragments and Footer fragments
C) Static fragments and Dynamic fragments
D) Email fragments and SMS fragments

5. What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A) To track the performance of images used in emails.
B) To provide a centralized repository for storing, managing, and using digital assets in messages.
C) To automatically optimize the file size of images for faster email loading.
D) To create and edit images directly within the Journey Optimizer interface.

Solutions: