CMA Category-Manager Exam : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following most accurately describes incremental contribution?

A. None of these describe incremental contribution.
B. The volume to be expected when adding an item to a category.
C. The additional item volume realized from the addition of an item.
D. The additional category volume from adding a particular item.

Question 2

What is NOT an example of how good storytelling enhances memory and engagement?

A. A good story = brain candy.
B. Uses complex language to sound more intellectual.
C. Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
D. Engages them emotionally, moving them to action.

Question 3

What is the primary purpose of a category health assessment in category management?

A. To forecast future trends in consumer behavior for a product category.
B. To determine the pricing strategy for all products in a category.
C. To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
D. To identify the most popular product in a category based on sales data.

Question 4

Which of the following methods is used to collect Shopper Data at the point of sale?

A. Scanning items at checkout typically tied to Household Loyalty Cards
B. Shipping products from manufacturers
C. Analyzing online search queries
D. Tracking mobile devices in households

Question 5

What does ROI analysis measure?

A. The financial return of a promotion by comparing incremental revenue to the investment made.
B. The cost savings achieved through a promotion.
C. The total sales volume generated by a promotion.
D. The percentage increase in customer satisfaction after a promotion.

Solutions: