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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Campaigns and Experiences | 22% | - Web Personalization
- 1. Templates and Content Zones
- 2. Campaign Configuration
- 3. A/B Testing
- Mobile Experiences
- 1. Push Notifications
- 2. Mobile Engagement
- 3. In-App Campaigns
|
| Reporting and Optimization | 10% | - Performance Analysis
- 1. Optimization Best Practices
- 2. Engagement Metrics
- 3. Campaign Reporting
|
| Integrations | 11% | - Salesforce Ecosystem Integration
- 1. Data Cloud Integration
- 2. Marketing Cloud Integration
- 3. CRM Connectivity
|
| Interaction Studio Fundamentals | 12% | - Platform Overview
- 1. Core Architecture
- 2. Real-Time Personalization Concepts
- 3. Use Cases and Business Value
|
| Recommendations and Decisioning | 12% | - Personalization Logic
- 1. Recipes
- 2. Machine Learning Recommendations
- 3. Real-Time Decisioning
|
| Data Management and Identity | 18% | - Identity Resolution
- 1. User Profiles
- 2. Data Mapping
- 3. Anonymous and Known Users
- Customer Data Collection
- 1. Mobile SDK
- 2. Web SDK
- 3. Catalog Data
|
| Segmentation and Targeting | 15% | - Audience Management
- 1. Behavioral Targeting
- 2. Segment Creation
- 3. Segment Analytics
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. In which two locations in the pageType definition can a developer pass in attributes?
A) Ismatch
B) onActionEvent
C) Listeners
D) cashdom
2. What are the three primary areas of data stored in IS which represent a company's key business informative?
A) Employeeperformance
B) Operational information
C) User behaviour
D) Statstical tracking of KPI's
E) Shadow catalog information
3. What are three areas a business user can apply custom catalog dimensions?
A) Segmentation
B) Campaign targeting
C) Template filtering
D) Reporting
E) Recipe exclusions and boosting
4. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A) Date based
B) Salesforce data
C) API
D) Audience
5. How doesinteraction studio deliver technical value to marketers? [Check]
A) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B) By listening to customer signals, understanding customer intent, and acting accordingly
C) By providing a cloud-based application designed to help salespeople sell smarter and faster
D) By providing a platform to manage, schedule, create and monitor content
Solutions:
Question # 1
Answer: B,C | Question # 2
Answer: C,D,E | Question # 3
Answer: B,D,E | Question # 4
Answer: C | Question # 5
Answer: B |
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