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GCCC Strategic Communication Management Professional Sample Questions:

1. Benchmarking is a critical element of communication research because it:

A) contributes to the improvement of communication effectiveness by identifying best practices.
B) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) can take the place of primary research methods.

2. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Providing the community and media with a fact sheet about the project's benefits

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Business objective
C) Communication tactics
D) Planning process

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) strategic content in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

5. Which objectives are MOST important when developing a communication strategy?

A) Safe, measurable, actionable, relevant, and targeted
B) Substantial, marketable, actionable, and time-sensitive
C) Strategic, memorable, attainable, and task-oriented
D) Specific, measurable, attainable, relevant, and time-sensitive

Solutions: