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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is the process of promoting and marketing a website through paid listings on search engines?

A) Search engine marketing
B) Organic marketing
C) Search engine optimization
D) Inorganic marketing

2. Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A) Google trends
B) Demographic bidding
C) Ad scheduling
D) Position preference

3. Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
B) The AdWords Editor allows you to edit only one account at a time.
C) The AdWords Editor allows you to edit up to five accounts at once.
D) The AdWords Editor allows you to edit up to 100 accounts at once.

4. Which of the following is used to describe the return on investment for Google AdWords
campaigns?

A) Return on Ad Investment
B) Return on keyword spend
C) Return on bounce rate
D) Return on Ad Spend

5. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine marketing
B) Localized search results
C) Organic marketing
D) Search engine optimization

Solutions: