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The Salesforce Marketing-Cloud-Email-Specialist certification is recognized globally and is highly valued by organizations that use the Marketing Cloud Email platform. The certification demonstrates that a professional has the skills and knowledge to use the Marketing Cloud Email platform to create effective email campaigns that drive business growth. The certification is an important credential for digital marketing professionals who want to advance their careers and increase their earning potential.
NEW QUESTION # 26
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)
- A. Query Activity
- B. Drag & Drop Segmentation
- C. Send Definition
- D. Data Extract Activity
Answer: A,B
NEW QUESTION # 27
A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers
- A. email address
- B. data extension field
- C. order history
- D. ....Attribute
Answer: A,D
NEW QUESTION # 28
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will
contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and
Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty
Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a
unique relationship with the Loyalty Member Profile Data Extension?
- A. Loyalty Member ID
- B. Email Address
- C. Loyalty Member Status
- D. Full Name
Answer: A
NEW QUESTION # 29
What are the 4 ways to gain subscribers? (Choose 4)
- A. Test a few different opt in techniques.
- B. Make a list of your most common touchpoint
- C. Go Mobile.
- D. Use A/B Testing
- E. Get Social
Answer: A,B,C,E
NEW QUESTION # 30
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)
- A. Test multiple variations concurrently.
- B. Wait at least 24 hours before declaring a winner.
- C. Offer a special discount for opening the email.
- D. Use a large sample size.
Answer: A,B
NEW QUESTION # 31
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)
- A. SQL Query Activity
- B. Data Extract Activity
- C. Filter Activity
- D. Segment Activity
Answer: A,C
NEW QUESTION # 32
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to set criteria to segment contacts based on behavior using SQL
- B. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- C. The ability to extract data from an Audience data extension for analysis
- D. The ability to update or create Salesforce CRM objects or records
- E. The ability to set goals and have the system listen to see if users met the goal
Answer: B,D,E
Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 33
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)
- A. Add a "Sign Me Up" form to the homepage.
- B. Preselect email opt-in check boxes at online checkout.
- C. Use a list of email addresses purchased from online vendors.
- D. Create an SMS campaign allowing customers to sign up for email.
Answer: A,D
NEW QUESTION # 34
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Scoring
- B. Einstein Messaging Insight
- C. Einstein Engagement Frequency
Answer: C
NEW QUESTION # 35
A marketing team wants to narrow down a customer population of several billion subscribers based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
- A. Audience builder
- B. filters
- C. profile attributes
- D. data extract activity
Answer: A
NEW QUESTION # 36
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber's engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Journey Builder
- B. Automation Studio
- C. Scheduled Email Sends
- D. Predictive Email
Answer: A
NEW QUESTION # 37
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. Audit Trail extract
- B. Tracking Data extract
- C. SQL activity using data views
Answer: B
NEW QUESTION # 38
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Tooltip
- B. Link Help Text
- C. Link Tracking Alias
- D. Link Conversion Tracking
Answer: A
NEW QUESTION # 39
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
- A. Change the link in Job Links under Tracking
- B. Update the link using AMPscript
- C. Resend the email with the correct link
- D. Change the URL Expiration in Email Administration
Answer: A
NEW QUESTION # 40
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers
- A. Import duplicate copies of content for different messages or groups.
- B. Create a folder structure prior to importing assets.
- C. Focus on creating and importing content for one primary channel.
- D. Review permissions and roles for users accessing Content Builder.
- E. Establish a naming convention optimized for search.
Answer: B,D,E
NEW QUESTION # 41
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
- A. Reports - Journey Engagement
- B. Datorama Reports - Journey Performance
- C. Journey Builder - Journey History
Answer: B
NEW QUESTION # 42
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