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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Policy and Volume Constraints | 13% | - Outbound volume limiting - Tracking periods for policies - Prevent action overexposure |
| Topic 2: Actions and Treatments | 15% | - Web offer presentation - Define and manage customer actions - Outbound action configuration |
| Topic 3: Channels | 10% | - Email offer delivery - Real-time containers - Third-party integration |
| Topic 4: Next-Best-Action Concepts | 8% | - Always-on outbound fundamentals - Contact center value optimization - One-to-one customer engagement - Define starting population |
| Topic 5: Decision Strategies | 25% | - Design and build decision strategies - Implement eligibility rules - Use predictive models - Simulate and test strategies |
| Topic 6: AI and Arbitration | 8% | - AI-based prioritization - Action arbitration logic - Business rule prioritization |
| Topic 7: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
1. The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
A) Volume constraints
B) Customer contact limits
C) Suitability rules
D) Suppression policies
2. U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
A) Remap the scorecard property in the decision strategy for the change to take effect.
B) A new proposition filter needs to be configured in the strategy to filter on customer income.
C) Add a new Group By component for the mortgage limit calculation.
D) The score calculation is independent of the strategy and no change is required.
3. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
A) pxSegment
B) pxOutcome
C) pxRiskSegment
D) pxResu/t
4. HOTSPOT
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
5. Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
A) Meet the quarterly targets regardless of customer needs
B) Customer relevancy and business profitability
C) Offer the new retention plan for all customers in a certain region
D) Maximize customer churn for low-value customers
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: Only visible for members | Question # 5 Answer: B |
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