Salesforce Certified Marketing Cloud Account Engagement Consultant - MCAE-Con-201

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
B) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
C) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
D) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

2. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) You can't do this
B) Text
C) Phone
D) Number

3. When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A) Salesforce B2B Integration user must be created.
B) User sync must be enabled in Marketing Cloud Account Engagement.
C) Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
D) The Salesforce connector must be unpaused.

4. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a user group > have nurture programs assign prospects to the user group
B) Configure users > set up a round robin > have nurture programs assign prospects to the round robin
C) Configure users > set up a queue > have nurture programs assign prospects to the queue
D) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

5. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

Solutions: